Somewhere

A Luxury Villa in the Bay of Islands, New Zealand

I have spent the first few months of this year as head of brand strategy and communications at Somewhere, a luxury villa in the Bay of Islands of New Zealand. In this role I organised, directed and styled photo shoots of the property, built the website and wrote the copy, worked on the branding and ideated guest experiences.

Alongside this I reached out to luxury inbound travel agents for representation and arranged for them to travel to the property to familiarise themselves with the offering and whether or not it fits their clienteles needs/ the agency’s standards.

“Kissed by the Southern Hemisphere sun and surrounded by sparkling Pacific Ocean, Somewhere is a haven nestled in the archipelago of the Bay of Islands, New Zealand.”