Maggie Marilyn
I worked part time in Communications and Copywriting at one of New Zealand’s best Womenswear labels and a global leader in sustainability as written about by Vogue, The Cut, Elle, Forbes, SheerLuxe etc.
I was responsible for content creation both on social media and on the brands digital platform. Where I helped craft the brand tone. I wrote copy for the website including product descriptions, instagram posts, journal articles, press releases as well as speeches for the founder. Some examples of this work can be found below.
Most Good Things Live On The Other Side Of Courage - A recent campaign shoot for Maggie Marilyn featuring me and my three sisters.
Copywriting
Maggie Marilyn is not just a brand but a community. It has been widely celebrated for its unique world building ability, where buying a blazer doesn’t just mean buying a blazer but rather buying into a brand that champions women, vulnerability and the planet. The comms are a reflections of this.
Below is a sample of my copywriting work at Maggie Marilyn.
Product description:
I could have been yours dress
We all have that person, who upon reading those words would have danced tauntingly across your mind. Less reverie more waking nightmare. Someone who took months of conversations and vulnerability only for it to never quite culminate. An illustrious being who in the end never really was.
Sometimes you miss it even more when you never actually had it. When your imagination does that thing with pedestals and perfection. Maybe the shadow of them left you broken for a little bit. Left you feeling like all that you were during those months wasn’t quite enough to keep them around.
But then, one day, something changes. Someone new comes along who makes it all seem so simple. Someone who lights you up and is actually worthy of those pedestals and perfection. As you walk down the street, head held a little higher, you catch a glimpse of your reflection, black jersey dress clad body and realise how deserving you are.
You realize that you weren’t the one that lucked out. They were.
And you think to yourself, I could’ve been yours.
A Brave New World - Australian Fashion Week 2021 inspired by Joy Harjo’s ‘The World Ends Here’
The world is crafted at the dinner table. It is where gifts from the earth are brought and prepared to nourish us for life’s tasks. We chase dogs away from it, hush crying babies and recall the ghosts of ex lovers. It is here at the dining table that children are taught what it means to be human. We make men at it, we make women. Wars have been won and lost at this table. It is a place to hide from life’s miseries and celebrate its victories. This table has been a house in the rain and an umbrella in the sun. It is where we make friends out of strangers and lovers over wine. It is here at the dining table, that we not only dream of a better tomorrow but take the active steps toward making that better tomorrow become our today. We laugh, we cry and we sit in the knowledge that what we decide to do at the table today will impact the conversations of future generations around the dining table in years to come.
Instagram Caption: A Digital Break - With so much of our time this year reduced to lockdowns, we (perhaps unknowingly) turned to our social media channels to cultivate a sense of community, connection, and exploration. In doing so, our mood became inextricably linked to what we saw when we scrolled. Which meant it had the ability to both fulfill and deplete us, and it’s the latter that makes the need for a digital break so important. A brief respite from being a person online.
As our lives have become increasingly intertwined with the internet, it’s easy to conflate the two. That the online world is the same as the one we physically walk through. But what we have realized in the past few months, is that the two aren’t the same. And although Instagram or any other platform can lead you to believe otherwise, happiness takes work. You have to find it and dig it up in your own soul. Discover it in conversations with friends, backyard cricket, that New Year’s kiss. It’s buried in the taste of Christmas leftovers for breakfast, the howl of laughs around the BBQ and the way your partner fills up your glass before you even need to ask. It’s the happiness from these moments that will never be felt or replicated by what we see on our screens.
That’s why, from the 26th of December to the 2nd of January, Team MM will be switching off our socials to give ourselves, and you, a much-needed break. A time to search and dig and find happiness in our souls. Yes, the Internet is flawed, but it’s a creation entirely at the hands of those who use it, and with that comes the option to walk away from it when needed.
Tuning back in reminds us of the goodness we often miss when we are looking down. And as a brand and community who wish to create a better world, how can we truly do that if we ourselves don’t ever look up.
Rest well, and see you soon.